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Stadium Tech Report

October 6th, 2024

Denver Broncos

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Denver Concessions, Part 1: Facing a new way to Zippin

Zippin, a San Francisco-based startup which is leading the sports stadium market for checkout-free concession stands, is now embracing another new technology - facial authentication systems for age and payment verification - to speed transactions up even more. “This is the holy grail for us,” said Alicia Woznicki, vice president of design and development at Aramark Sports + Entertainment, about...

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Denver Concessions, Part 2: Mashgin scanners provide flexibility and checkout speed

Even before Zippin, fans at Empower Field at Mile High got introduced to new concessions technology several years ago when a curious machine appeared at the checkout area of some stands. Instead of a staffer behind a terminal, the new devices were a platform surrounded by metal bands above and on the platform’s sides. What fans were instructed to do...

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Denver Concessions, Part 3: The rise of the self-checkout kiosk

If there is a newer concessions technology that is fairly obvious in the how-to of its use, it’s the big-screen kiosk. Popular at quick-service restaurants in many places, self-order kiosks have been gradually growing in use at stadium concession stands, including Empower Field at Mile High, where the technology has been in use for several years in a few different...

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Denver Concessions, Part 4: When design and process are as important as technology

The one thing that’s often not mentioned when discussing stadium concession technology is that the physical layout and functionality of the stands themselves can sometimes do as much to improve fan and business experiences than any technology. Starting just before the pandemic hit, Empower Field at Mile High and other venues began experimenting with concession stands that looked much different...

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News

Verizon adds 5G mmWave capacity at Denver Broncos’ Empower Field at Mile High

As part of what looks like a league-wide push to bring more of its 5G services to NFL stadiums, Verizon has deployed new 5G millimeter-wave network assets at Empower Field at Mile High, home of the Denver Broncos. Matt Burns, Verizon network performance manager for the Colorado and Wyoming region, said in a phone interview that during this football offseason...

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Faster Food: Denver Broncos, Aramark team up on aggressive new-technology concessions deployments

Even before they traded for star quarterback Russell Wilson this offseason, the Denver Broncos have been taking care of their fans at Empower Field at Mile High, especially when it comes to concessions operations. By addressing years-old concessions problems with new technologies and new ideas of how to get food and drink into fans' hands (and stomachs) much faster, the...

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