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Stadium Tech Report

December 21st, 2024

stadium concessions

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CityPark concessions, Part 7: How does it all work?

With still more than an hour and 15 minutes until kickoff, the main concourse at CityPark was already getting busy. Matt Sebek, chief experience officer for St. Louis City SC, confirmed the perception with a quick check of his phone. "It's 6:15 and there are already 5,000 people in the park," said Sebek, who was in the process of conducting...

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CityPark concessions, Part 4: Provider close-up: Farmtruk

One of the providers at the stadium is a business called Farmtruk, which bills itself as "farm to table comfort food," with an emphasis on fresh, local, free-range ingredients. Samantha "Sam" Mitchell, the owner, has been running a food truck for seven years, "bouncing all around town" in St. Louis, hitting about 200 events a year. One of those events...

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CityPark concessions, Part 3: The Food: Hard to match St. Louis’ menu

Just scanning the list of food items available at CityPark Stadium is guaranteed to make you hungry. BBQ pulled-pork sandwiches. Smashed hamburgers. Balkan beef wraps, which include onions, tomato, feta cheese, cabbage, and garlic and chili sauce. Chicken, pork or potato tacos. An Italian sandwich with ham, roast beef, salami, provolone, lettuce, tomato, pickle, onion "and a whole pepperoncini." Mac...

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CityPark Concessions, Part 2: The technology powering the operation

Almost every sports team has some version of a stadium or team app, usually developed by one of the main third-party providers in the market. These vary in quality and functionality, with most teams trying hard to engage fans by supporting digital ticketing and payment and loyalty services inside the app, with varying degrees of success in getting fans to...

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An Ambitious Order: CityPark’s recipe of new technology and all-local food providers is a concessions winner

What's one of the toughest tasks for any soccer stadium? It's trying to figure out how to get food and drink in fans' hands inside the narrow available windows before and during the matches. For any team, it's a hard-to-balance puzzle, trying to match concessions performance with traditional fan behaviors, like tailgating right up until kickoff, as well as the...

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News

Amazon adds Just Walk Out stores at Truist Park, TQL Stadium

Amazon has added two more Just Walk Out stores in stadiums, one at the Atlanta Braves' Truist Park and another at TQL Stadium, home of the MLA FC Cincinnati. As seems to be typical with Amazon these days, it does not issue a press release but instead lets the team or stadium announce the stores on their own. At Truist...

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