Feature
Stadiums embracing self-serve beverage technology
The decades-old stadium and arena refrain of “beer, here!” from exuberant hawkers, a sound almost as ingrained with the in-person sports experience as the roar of the crowd itself, is increasingly being joined by a transformative wave of self-serve beverage technology. Mirroring a rising trend of consumer-directed and automated experiences in many other areas of commerce, such as checkout-free stores,...