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Stadium Tech Report

December 21st, 2024

order-ahead apps

Editorial

Local-provider concessions in St. Louis looks like a winner

After just 10 home games it's probably too early to call it a complete success, but our impression so far is that the 100 percent local-provider concessions operation at CityPark in St. Louis looks like a winner, with facets that other teams might want to duplicate at their own venues. To us, the all-in combination of great local food and...

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CityPark concessions, Part 7: How does it all work?

With still more than an hour and 15 minutes until kickoff, the main concourse at CityPark was already getting busy. Matt Sebek, chief experience officer for St. Louis City SC, confirmed the perception with a quick check of his phone. "It's 6:15 and there are already 5,000 people in the park," said Sebek, who was in the process of conducting...

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CityPark concessions, Part 5: Provider close-up: Balkan Treat Box

If there is an only-in-St. Louis restaurant success story, it's the one about Balkan Treat Box, an operation that started as a food truck and now includes the truck, a restaurant, and one of the most popular concession stands at CityPark. Co-owner Loryn Nalic, who founded the company with her husband Edo, fell in love with the food Edo's Bosnian...

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CityPark concessions, Part 4: Provider close-up: Farmtruk

One of the providers at the stadium is a business called Farmtruk, which bills itself as "farm to table comfort food," with an emphasis on fresh, local, free-range ingredients. Samantha "Sam" Mitchell, the owner, has been running a food truck for seven years, "bouncing all around town" in St. Louis, hitting about 200 events a year. One of those events...

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CityPark Concessions, Part 2: The technology powering the operation

Almost every sports team has some version of a stadium or team app, usually developed by one of the main third-party providers in the market. These vary in quality and functionality, with most teams trying hard to engage fans by supporting digital ticketing and payment and loyalty services inside the app, with varying degrees of success in getting fans to...

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