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Stadium Tech Report

February 24th, 2025

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Real Madrid picks Cisco for new Wi-Fi 6 network

Spanish soccer club Real Madrid announced it has selected Cisco to build a new Wi-Fi 6 network at Santiago Bernabéu Stadium, a deployment that will use more than 1,200 APs to cover the 85,000-seat stadium. In a press release, the club and Cisco said the stadium would also see the deployment of Cisco's IPTV technology for digital signage and in-stadium...

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Walk-through tech provider AiFi secures $65 million in funding from Verizon Ventures and others

Verizon Ventures and Qualcomm Ventures LLC announced strategic investments in AiFi, an autonomous shopping solutions company, as it raised $65 million in a Series B round, with the help of other partners ALDI South Group, Żabka Group and REWE. With the pandemic accelerating the adoption of self-checkout lines and in-store pickup, entrepreneurs are creating the next generation of retail,” according...

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Denver Broncos deploy WaitTime for stadium-entry analytics

The Denver Broncos have deployed technology from crowd-intelligence system provider WaitTime to better understand how fans enter and exit their stadium, according to a press announcement. According to the team, WaitTime's systems of cameras and artificial-intelligence software were deployed at several gates around Empower Field at Mile High during last season, in what is the first NFL deployment of WaitTime's...

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NRG Stadium adds second Zippin store ahead of Houston Rodeo

The deployment of walk-through concessions stands at sports stadiums continues to grow, with Houston's NRG Stadium announcing the opening of a second such outlet ahead of the just-started Houston Rodeo and Livestock Show. Powered by technology from Zippin and installed in a partnership with caterer Aramark, the "Ice House Express" shops at NRG Stadium will allow fans to simply scan...

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WaitTime part of Cisco Wi-Fi upgrade deal at UK’s NEC multi-purpose venue

As part of a $9.5 million dollar (7 million U.K. pounds) technology upgrade, the Birmingham, England, National Exhibition Centre (NEC) has agreed to deploy technology from crowd-intelligence system provider WaitTime, along with a Cisco Wi-Fi upgrade, according to the venue. A multi-purpose venue with a wide footprint that includes arena-sized stadiums as well as exhibition halls and outdoor areas, the...

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Verizon, AT&T hit new highs for big-game cellular data use at Super Bowl LVI

Given the full-scale implementation of 5G network resources from all the major cellular carriers, it's perhaps no surprise that data use totals at Sunday's Super Bowl LVI at SoFi Stadium in Los Angeles saw records set for both Verizon and AT&T. According to Verizon, customers on its wireless networks "in and around" the stadium Sunday used a total of 30.4...

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